Oct 2015

Blue Inspires the Portuguese People to Make Life a Party

For the first time, the Blue brand developed a special advertising campaign for the Portuguese market, which aims to challenge the Portuguese people to make life a party – brand positioning.

This campaign will be present in more than 1,000 urban billboards spread across different cities, such as Lisbon, Porto, Setúbal, Faro and uses a young creativity, that is modern and irreverent while maintaining the connection to music and party, which are the main Blue areas.

The Blue billboards will inspire the Portuguese day-to-day life throughout the month of October, infecting the end of summer and back to school period in a positive way.